What is ‘Bit rate’ and what do I need to do about it?

Bit rate, also known as ‘data rate’, is what controls the visual quality of your video and its file size. When you’re editing your video, you should choose a ‘variable’ bit rate if your software gives you that option, and follow this as a guide:

                  If your video is SD, choose a bit rate between 2,000 – 5000kbit/s

                  If your video is 720p, choose a bit rate between 5,000 – 10,000kbit/s

                  If your video is 1080p, choose a bit rate between 10,000 – 20,000kbit/s

                  If your video is 2k, choose a bit rate between 20,000 – 30,000kbit/s

Feel free to experiment with different rates if your file is too large or you’re not happy with the quality of your source file.